Noa Noa is known for being inspired by the modern bohemian woman with a powerful expression and vision, who won't allow herself to be dictated to by time in any shape or form.
This still remains our strongest source of inspiration. The only difference is that from now on, we want to give the modern bohemian woman a greater voice in our expression. Confidence and integrity naturally go hand in hand with courage and opinions. Therefore, you will experience a Noa Noa that puts its nose out a little further and allows strong women with something on their minds to form our profile. Our target group is not only inspired by form – it also identifies with the content.
This will be expressed by allowing the clothes and the women who wear them to tell stories that modern women can identify with.